Case Details
Partner Name:
Reading Culture Limited
Date:
2021, 2022
Category:
Human Capital Development
Location:
Nigeria
Human Capital Development
Problem
Reading Culture Limited, an educational consulting organisation dedicated to fostering reading habits and career development, faced significant challenges in establishing a strong online presence. The primary issues included an underutilised private WhatsApp group, where the majority of the audience remained dormant, and a lack of visually appealing designs to capture attention. Additionally, the organisation struggled to offer contents that resonated with the needs and interests of its followers, resulting in minimal engagement across social media platforms.
Approach
To address these challenges, a comprehensive restructuring of existing programmes was undertaken, alongside the introduction of new, audience-centric initiatives. The goal was to create content and activities that not only aligned with the organisation's objectives but also actively engaged the target audience.
Key Features of the Program
- Custom-Made Programmes and Activities: Development of bespoke programmes and activities specifically designed to align with Reading Culture Limited's mission. These were strategically shared on a weekly and monthly basis across the private WhatsApp group and other social media platforms, ensuring consistent and relevant engagement.
- Social Media Activation: Revitalization of dormant social media accounts through the introduction of engaging and interactive posts, aimed at fostering community participation and increasing the organisation's online footprint.
- Customised Design Templates: Creation of visually appealing and professionally designed templates for online use and publicity, enhancing the overall aesthetic and appeal of the organisation's content.
- Executive Roundtable Series: Introduction and anchoring of a monthly online meeting series known as the "Executive Roundtable," where industry experts were invited to share their knowledge, skills, and valuable insights. This series served as a platform for professional development and networking, further cementing the organisation's authority in the educational consulting space.
- Enhanced Social Media Engagement: Implementation of targeted social media strategies to foster deeper connections with the audience, encouraging active participation, feedback, and dialogue.
Result
The strategic initiatives led to a significant increase in online visibility for Reading Culture Limited, transforming the previously dormant audience into an active and engaged community. The organisation successfully captured the interest of its target audience through well-crafted content, resulting in increased traction on social media platforms. This newfound engagement also attracted potential customers, thereby expanding the organisation's reach and impact in the educational consulting sector.
Balance is not something you find, it’s something you create." — Jana Kingsford