Case Details
Client Name:
FOLUSO OMOLE
Date:
2020
Category:
Self-Improvement
Location:
Lagos
Self-Improvement
Problem
Foluso Omole faced significant challenges in gaining clarity on how to effectively launch her personal brand. Despite her deep passion for fostering the love of reading and mentoring teachers, she struggled with identifying her niche, understanding her target audience, and developing a coherent brand strategy. This lack of clarity made it difficult for her to take decisive steps toward building a successful personal brand that could effectively combine her love for books with her desire to mentor educators.
Approach
To address these challenges, we developed a comprehensive mentoring and coaching program tailored to Foluso’s unique needs. The program was designed to help her identify her strengths, uncover her potential, and establish a structured foundation for her brand, while also incorporating her passions.
Key Features of the Program
- SWOT Analysis: We began by conducting an in-depth SWOT analysis to help Foluso understand her strengths, weaknesses, opportunities, and threats. This analysis provided valuable insights into areas she needed to focus on and potential obstacles to be aware of. It also highlighted her strengths in fostering a love of reading and her potential to mentor teachers.
- Clarity Phone Call Sessions: Regular clarity sessions were scheduled to help Foluso gain a clear understanding of her goals, values, and the direction she wanted to take with her brand. These sessions were crucial in aligning her vision with actionable steps that would allow her to integrate her passion for reading and mentoring into her brand.
- Actionable Tasks: Foluso was provided with a series of actionable tasks designed to implement her brand strategy. These tasks included developing a content plan, identifying her target audience (including educators and book enthusiasts), and creating a brand narrative that resonated with her values and goals.
- Monitoring of Application Tasks: Throughout the program, we closely monitored Foluso’s progress in completing the assigned tasks. This monitoring ensured that she remained on track and provided opportunities to make adjustments as needed, particularly in how she communicated her dual focus on books and teacher mentorship.
- Evaluation of Progress: At each stage of the program, we conducted evaluations to assess the progress made. These evaluations helped in identifying areas of improvement and celebrated milestones achieved, reinforcing Foluso’s confidence in her brand-building journey.
- Guidance with Launching Out: As Foluso approached the final stages of the program, we provided her with step-by-step guidance on how to successfully launch her brand. This included advice on building her online presence, leveraging social media, and creating engaging content that would attract and retain her target audience, including teachers and book lovers.
Result
By the end of the program, Foluso had not only gained the clarity and confidence she needed to move forward but had also successfully established her brand. ● Book Business: Foluso launched a book business (Funstories) that quickly gained traction. She curated a selection of books that reflected her passion and expertise, appealing to a well-defined target audience (particularly parents). The business was structured to include both online/offline sales channels and a reading club, ensuring broad reach and accessibility. ● Mentoring Initiative: In addition to her book business, Foluso also initiated a mentorship program specifically for teachers (including parents). This program focused on helping educators foster a love for their profession, providing them with the tools, resources, and inspiration they needed to create engaging and effective teaching in their schools. ● Online Presence: Foluso built a strong online presence, starting with the creation of active social media profiles where she shared insights and reviews related to her book business, as well as resources and advice for teachers. Her social media presence, particularly on Instagram and Facebook, saw significant growth as she consistently shared valuable content, engaged with her followers, and participated in relevant online communities. ● Brand Recognition: In months after her launch, Foluso’s brand began to gain recognition in her industry. Her book recommendations, reviews, and teacher mentorship initiatives started to gain traction, and her online community continued to grow. The structured approach to brand building not only helped her establish a successful business but also positioned her as a trusted voice in both the book industry and the educational sector.
Balance is not something you find, it’s something you create." — Jana Kingsford