Case Details
Partner Name:
Association of Professional Trainers & Facilitators in Africa (APFTiA)
Date:
2022
Category:
Human Capital Development
Location:
Nigeria
Human Capital Development
Problem
Members of the Association of Professional Trainers & Facilitators in Africa (APFTiA), representing diverse industries such as Human Resources, Finance, Project Management, Communication, Mentoring, Coaching, Business, Life Coaching, Training & Development, and Consultancy, faced challenges in leveraging social media to enhance their visibility as industry experts. With the rapidly evolving landscape of digital communication, there was a clear need for these professionals to stay updated on the latest social media trends and techniques to effectively promote their expertise and services.
Approach
To address this challenge, a customised training programme was developed, specifically designed to provide APFTiA members with in-depth insights into social media usage, its effects, and its impact on personal and professional branding. The programme aimed to empower participants with the knowledge and skills necessary to navigate the complexities of social media, thereby increasing their online presence and influence in their respective fields.
Key Features of the Program
- Problem Identification: The need for training was identified through an analysis of interactions within the association's private WhatsApp group, where it became evident that many members were struggling to effectively utilise social media for professional purposes.
- Collaborative Discussions: Following the identification of the problem, discussions were held with the governing council of APFTiA to align on the training objectives and desired outcomes. These discussions ensured that the training would be tailored to meet the specific needs of the members.
- Programme Design and Approval: A comprehensive training program was designed, incorporating the latest social media strategies and tools. The programme was then reviewed and approved by the association's leadership.
- Logistics and Planning: The training date was set, and all logistical arrangements were meticulously planned and executed to ensure a smooth and impactful session.
- Training Delivery: The training was delivered in a highly interactive and engaging format, utilising real-world examples and practical exercises to ensure that participants could immediately apply what they learned.
Result
The training had a profound impact on the participants, who not only provided positive feedback but also demonstrated a noticeable improvement in their social media activities. Many members reported increased visibility and engagement on their platforms, which translated into greater recognition and opportunities within their fields. Additionally, as a testament to the success of the programme, the association appointed our CEO, Uzoma Uduma, as the Content/Media Team Lead. Since then, there has been a significant and continuous improvement in the association's digital presence, reflecting the long-term benefits of the training.
Balance is not something you find, it’s something you create." — Jana Kingsford